Clare O’Donoghue is the former editor of Style, FEMINA, Top Billing and In Style magazines. She started out covering hard news at the South African Press Association before her career had a softer landing in women’s magazines. It was while she lived and worked for several years in Australia in the mid- 90s that she won the Australian Society of Magazine Editors award for a gritty reportage in Murdoch Magazine’s newly-launched Marie Claire magazine. While Content Director at New Media Publishing, where she was responsible for devising and launching W Magazine for Woolworths, Vodacom’s digital publication Vodacom Now! and City Press’s weekend lifestyle publication, imagazine. Clare serves as editorial consultant to media companies and runs inhouse journalism cadet training courses for aspiring young journalists. Now dabbling in broadcast media, she also writes books and edits manuscripts in a freelance capacity.