Professor Emer. Tim Noakes is a highly respected South African professor of exercise and sports science at the University of Cape Town. He has run more than 70 marathons and ultra-marathons and in this field he is the author of the books The Lore of Running, Challenging Beliefs and Waterlogged. Moving on, Tim entered the dietary sphere, challenging the science behind obesity, coronary heart disease and heart attacks with the groundbreaking book The Real Meal Revolution. Tim has now dedicated his life to opening people’s eyes to the myth of low fat eating and the nutritional and environmental crisis it has created. In this book, Tim unleashes the science behind the research and studies into the benefits of the low carb/high fat (LCHF) lifestyle. The book has been a phenomenal success, with 200 000 copies sold to date and still counting.